FREE PDF 2025 ADOBE AD0-E560: ADOBE MARKETO ENGAGE ARCHITECT MASTER NEWEST EXAM VOUCHER

Free PDF 2025 Adobe AD0-E560: Adobe Marketo Engage Architect Master Newest Exam Voucher

Free PDF 2025 Adobe AD0-E560: Adobe Marketo Engage Architect Master Newest Exam Voucher

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Adobe Marketo Engage Architect Master Sample Questions (Q36-Q41):

NEW QUESTION # 36
A business is noticing that their MQL trigger campaign for Lifecycle Processing runs twice after a hand raise form conversion. An MQL Type field is stamped during this trigger process, and the value is being overwritten from 'Hand Raise' to 'Scoring' the second time through. The MQL trigger campaign has two filters listening for a hand raise form conversion and for the person score threshold being met. The Marketo Engage consultant notices that the scoring model is fast tracking hand raise conversions, leading to race conditions and a person qualifying for the MQL trigger campaign again when the score is increased.
Which option should the consultant recommend first to prevent records from processing twice?

  • A. Update the smart campaign qualification settings to run once per hour
  • B. Remove the person score trigger filter from the MQL trigger campaign
  • C. Disable the scoring model for hand-raise conversions to avoid conflicts
  • D. Use a Wait step and a Remove from Flow step at the beginning of the campaign flow

Answer: A


NEW QUESTION # 37
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:
The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.
The field "Country" is set as a text field, which results in inconsistent variations and mis-spellings of the country value, leading to the inability to route leads to the proper regional sales team.
There is a Segmentation called "Region", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.
Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the "Default" leads.
After sharing these findings with a group of stakeholders, the stakeholders share:
The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.
The Sales team is extremely below target for qualified leads because the volume routed to them is so low.
The Web team has reported on below-average form conversions because too many fields are open text.
The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:

  • A. Advise the Data Science team to minimize their API query to reduce the consumption of the API limit.
  • B. Change the "Country" field from a text field to a string field to standardize the values.
  • C. Advise the company to increase its API limits to solve the API issue.
  • D. Create a daily re-occurring batch that standardizes "Country" into clean values.

Answer: D


NEW QUESTION # 38
A client complains about inaccuracies in lead lifecycle reports.
What steps should be taken?

  • A. Rebuild all lifecycle workflows
  • B. Validate stage entry and exit criteria
  • C. Adjust lead scores for impacted leads
  • D. Review Smart List filters

Answer: B


NEW QUESTION # 39
An Adobe Marketo Engage architect needs to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?

  • A. Remove from Flow (Existing) > Change data value > Change Score > Wait > Change data value
  • B. Change data value > Remove from Flow (Existing) > Change Score > Wait > Change data value
  • C. Remove from Flow (Existing) > Change Score > Wait > Change data value > Change data value
  • D. Change Score > Change data value > Wait > Change data value > Remove from Flow (Existing)

Answer: A


NEW QUESTION # 40
A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region's marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?

  • A. The person will not be created unless explicitly routed to a specific Partition.
  • B. The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition.
  • C. The new person will be created in the default Partition and immediately routed to the North America Partition.
  • D. The new person will be created in the North America Partition where the form exists.

Answer: D


NEW QUESTION # 41
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